The urbanphenomena visualogue is collaborating with Dar Al-Hekma’s Creative Center to provide students with a series of lectures on design and creativity. The first lecture, entitled “Design Thinking” was presented by design director at Urbanphenomena, Majed Munshi.
Design Thinking is a non linear human centric process that designers use. This style of thinking helps in developing creative ideas and reaching innovative solutions to the root cause of problems. It often results in new product innovation, improved process optimization and transform teams. Students benefit greatly from learning the methods of this approach and applying it to their academic careers. Because of it’s human centric approach, this process applies to all walks of life, social activities, organizations and industries.
Majed Munshi studied Art Direction at Center for Creative Studies and has an MFA in graphic design from Michigan State University. For the past decade and a half, he has been leading creative teams to develop some of the most memorable ad campaigns and design solutions, like “Kulak Harakat” the ad campaign for Bison, the local energy drink that defied the giant multinationals, Rabea Express “Ta’m Mazaaaaj” campaign, Domino’s Pizza “Legends” (Cleopatra) ad. Munshi’s corporate identity work includes MODON (Saudi Industrial Property Authority) and King Abdallah City for Atomic and Renewable Energy. Currently a partner at Urbanphenomena, working at the intersection of multi-design disciplines like Architecture, Interior, Graphic, Product Design & Wayfinding.
The lecture was held at Dar Al-Hekma University at 13:00 on Wednesday, October 26th, 2016.